In the world of sports, where innovation is key, SportLocker and EFC® have joined forces in and exclusive partnership in Brazil. By combining SportLocker’s 24-hour on-demand service offering a wide range of sports content, and EFC’s position as a world-leading MMA organisation, fans in Brazil will now have more access to top quality MMA content than ever before.

The rise of SportLocker: a game-changing platform for sports enthusiasts

SportLocker, a 24 hour on-demand sports streaming platform, has quickly emerged as a go-to destination for sports enthusiasts. With a vast library of highlights, news, real-time statistics, live scores, and exclusive content, SportLocker is not just following the curve, but creating it. Offering approximately 150 new pieces of sports content daily, this platform caters to the insatiable appetite of sports fans craving for up-to-the-minute updates and engaging content.

SportLocker’s Operations Director, Tim Scoffham is thrilled with the partnership commenting: “This is an incredibly exciting time for SportLocker – MMA in Brazil has been getting bigger and bigger over the last couple of years, and there is no sign of that dwindling. We could not have hoped for a better launch into the live MMA space than with EFC.”

Headquartered in Johannesburg, South Africa, EFC has established itself as a global force in MMA. With 10 live events produced annually and over 200 of the best MMA athletes contracted, EFC showcases the greatest warriors on the planet. The organisation’s events are broadcast in over 120 countries and reach millions of MMA enthusiasts through numerous television networks and platforms.

MMA’s popularity soars in Brazil: a fertile ground for SportLocker and EFC

With over 700 million MMA fans worldwide, Brazil stands as the second-largest market for MMA globally. Surpassing all other sports except football, MMA has captured the hearts of Brazilian sports fans, making it a thriving industry within the country. This rise in popularity has created an ideal environment for SportLocker and EFC to make their mark and further elevate the sport.

Brazil’s love affair with MMA is undeniable. The sport has become deeply ingrained in the Brazilian culture, attracting a diverse fan base across all age groups. Recent studies indicate that approximately 30% of MMA fans in Brazil fall within the 25-34 age bracket, with another 30% falling within the 35-44 age group. These demographics present a highly sought-after target market for marketers seeking to engage with the SportLocker platform.

The engagement of MMA fans extends beyond just watching the sport. Research suggests that MMA fans are 107% more likely to bet on sports compared to the average consumer, with over a third of typical MMA fans having used a sports betting website in the past month. Recognising this trend, SportLocker aims to attract engaged sports fans who are not only passionate about the sport but also eager to participate in the excitement through sports betting.

SportLocker and EFC unite: paving the way

Jean-Pierre du Toit, the General Manager at SportLocker shared: “SportLocker inks ground-breaking partnership with EFC, one of the fastest-growing MMA promotions worldwide, signifies the dawn of a new era in global sports dominance. As MMA’s popularity soars not only in Brazil but across the globe, this alliance is our strategic leap forward. We’re not just keeping pace; we’re setting the trend, charting the course, and sculpting the future of sports on a global scale. Together, we’re not just ahead of the curve; we’re shaping it.”

Cairo Howarth, EFC President added: “We are honoured and excited to partner with SportLocker in Brazil – the birthplace of MMA. EFC already has a big following in Brazil, and through this partnership, we look forward to engaging with even more MMA fans in the country with an innovative and unique offering.”

Experience the thrill: all EFC content, including live, exclusively in Brazil on SportLocker

To be part of the action, sports enthusiasts in Brazil can sign up for free on SportLocker.com. By creating an account with their email, users gain access to all EFC content, past and future, including the thrilling 3-hour EFC live events, along with highlights from major sporting events, all conveniently available on one platform. The live EFC events and other EFC content can be found in the dedicated Live Sports section on the SportLocker website.

Kavindra Juggath, Business Development Manager at SportLocker is based in South Africa, and noted: “We’re all incredibly excited to partner with the EFC. Attending EFC 107 was a superb experience, and I am already looking forward to 108 in October.”

Don’t miss out on this exciting partnership. Join SportLocker and EFC and experience the adrenaline-pumping excitement of the best MMA action right at your fingertips