Johannesburg (South Africa) – The 2013 Virgin Active Sport Industry Awards is finally here and is happening tonight. All major South African sport brands, organisations and personalities come together on one night to celebrate another year of sporting greatness.

EFC AFRICA has been nominated as a finalist in the Sport Brand of the Year category alongside the MTN Lions, Nike, Orlando Pirates, Powerade and the Springboks U20s.

“This is the second year running that EFC AFRICA has been nominated for Sport Brand of the Year, once again proving the massive impact that the brand is having in South Africa and on the continent,” says EFC AFRICA president Cairo Howarth. “With millions of viewers tuning in to watch the live events, this is the fastest growing sport brand in Africa.”

EFC AFRICA also recently won MMA promotion of the year award at the MMA: ITC Awards for the second time in a row.

Keep up to date with EFC AFRICA at the awards tonight by following EFC AFRICA on Twitter & Facebook.

For more information on the Sport Industry Awards visit http://www.sportindustry.co.za/awards/