Johannesburg (South Africa) – A monumental television broadcast deal has been concluded between Africa’s ultimate fight sports promotion, the Extreme Fighting Championship (EFC AFRICA) and the European based Extreme Sports Channel. The multi-event deal will see the best fights from the latest and future EFC AFRICA events broadcast to millions of homes in the UK. In the near future Extreme Sports Channel plans to extend the EFC AFRICA broadcasts to all its territories reaching many millions more homes across Europe, the Middle East as well as in North Africa.

The Extreme Sports Channel has already started broadcasting action-packed EFC AFRICA episodes, exposing millions of viewers to the best Mixed Martial Arts (MMA) content on the continent and introducing them to Africa’s ultimate warriors. The world-renowned Extreme Sports Channel, launched in 1999, features the most thrilling and inspirational lifestyle, adventure and action sports programming from across the globe. It has over 25 million subscribers in 65 territories and 13 languages.

“The Extreme Sports Channel is a premium sports network for premium content, with a massive reach. We are very proud and excited for EFC AFRICA to be broadcast on such a fantastic television platform,” says EFC AFRICA president Cairo Howarth. “The best fights from the continent will now be seen in full HD by millions more viewers, helping to continue the meteoric growth of the sport and the brand worldwide.”

International distributor CONTENT TELEVISION finalised the agreement with the Extreme Sports Channel, and is currently working on many more worldwide deals to ensure the continual rise of EFC AFRICA.

“The growth of EFC AFRICA has been phenomenal,” says Jonathan Ford, executive vice president of CONTENT TELEVISION. “There is huge interest in the programming from all over the world, and the Extreme Sports Channel is a perfect fit for this top-quality MMA promotion.”

The Extreme Sports Channel is available on the following television platforms: Sky: channel 419 and Virgin: channel 527. To catch EFC AFRICA episodes on the Extreme Sports Channel, visit their TV Guide page online at: www.extreme.com/tv/guide